Google Ads for Beginners - June 2020 - Former Googler

Description

Create your Google Ads account and start driving customers for your business. This content consists of all the basics and best practices to drive customers via Google Ads. As of June 2020, all videos are fresh based on updates Google has made.

I'm sharing these how to videos based on our experiences managing Google Ads for our 30+ clients at Rise Marketing Group and from my experiences when I was at Google from 2014 - 2018.

Follow the steps outline and feel free to ping me with results, feedback or questions! I can be reached at ben@risemkg.com.

Within this class you'll learn the following:

How to Create your Google Ads Account

Create your Search Campaign

Display Campaigns including Retargeting

Advertise on YouTube with Video Ads

Measure what you Advertise to Know your Return on Investment

Avoid Settings Google Recommends that will Hurt Performance

How to find Codes for Free Ad Spend

How to Prioritize your Marketing Budget