Account Based Marketing (ABM) Course

What you'll learn

• Introduction to Account Based Marketing

• The Evolution of ABM- From What to How

• Why Account Based Marketing

• Why and When ABM Fails

• What is ABM Maturity Model

• Sales and Marketing Alignment in ABM

• Selection of Target Accounts in ABM

• Marketing Programs in ABM

• Measurement, Metrics and Reporting in ABM

• ABM Tech Stack

• 90 Days Action Plan to implement Account Based Marketing in your organization

• Scaling ABM

Description

Account Based Marketing or popularly known as ABM is the new B2B. Whether you are in sales or in marketing ABM is the new way to sell to your prospects. This course starts with the basic fundamentals of Account Based Marketing and then takes a deep dive into the ABM Maturity Model where we discuss about Sales and Marketing Alignment in ABM, Selection of Target Accounts in ABM, Marketing Programs in ABM, Measurement, Metrics , Reporting in ABM, Tech Stack in ABM, Scaling of ABM etc.

So if you want to dive into the world of Account Based Marketing, this course is tailor made for you