Google Ads for Beginners - June 2020 - Former Googler
Create your Google Ads account and start driving customers for your business. This content consists of all the basics and best practices to drive customers via Google Ads. As of June 2020, all videos are fresh based on updates Google has made.
I'm sharing these how to videos based on our experiences managing Google Ads for our 30+ clients at Rise Marketing Group and from my experiences when I was at Google from 2014 - 2018.
Follow the steps outline and feel free to ping me with results, feedback or questions! I can be reached at firstname.lastname@example.org.
Within this class you'll learn the following:
How to Create your Google Ads Account
Create your Search Campaign
Display Campaigns including Retargeting
Advertise on YouTube with Video Ads
Measure what you Advertise to Know your Return on Investment
Avoid Settings Google Recommends that will Hurt Performance
How to find Codes for Free Ad Spend
How to Prioritize your Marketing Budget